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Project Management (PM) and Project Portfolio Management (PPM)

Creating Value in R&D leveraging Best Practices in Project Management and Optimizing the Portfolio of R&D Projects

13-14 Oct 2015
Venue TBA - Philadelphia, United States of America


Why You Should Attend

Project Management (PM) and Project Portfolio Management (PPM)

Pharmaceutical and Biotechnology Companies are significantly under pressure, more than ever. The competitive pressure is increasing, especially with many good generics in the market;  the Regulatory and Compliance requirements growing every day, with a significant raise in the post-approval commitments for clinical trials; the prices of all drugs are under deep scrutiny;  the expected differentiation from established Standards of Care (SoC) becoming more and more critical. In addition, in recent years, the R&D productivity has been going down significantly: costs, cycle times and attrition rate continue to grow, while revenues from new products after launch are going down.  In this challenging environment PM and PPM can really make a difference! They can improve significantly the efficiency and effectiveness of R&D;  they can also significantly contribute to the change in culture that will allow better financial allocation of resources and better risk management in R&D. Finally, a customer-oriented PM, especially focused on payers’ needs, will ensure better revenue flow from the launch of new products. The ROI for new medicines must improve and PM can be instrumental in this endeavor.

 

Key Topics

  • Implementing a Well Structured Approach with Strategic PM
  • Ensuring that Activities Comply with all Regulations
  • Improving R&D Productivity with Reduction of Cycle Times
  • Reducing Costs through the Best Practices of R&D Productivity
  • Increasing Perceived Value of New Products Improving R&D Productivity
  • Previous Attendees Include

    Abbvie
    Amgen
    GSK
    Innopharma
    Lannett Company
    Regeneron Pharma
    Rising Pharma


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.






    Practical Insights From

    Pasquale Cetera, PhD
    Portfolio Management & Strategy Guru
    Pasquale Cetera PhD is an experienced international executive who has worked for 33 years in different roles for many pharmaceutical companies (Pharmacia, Pfizer, Novartis, Merck, etc. ). With a PhD in Chemistry (Pisa University), he started his career as a Scientist and Project Leader in a pharmaceutical company; then, after achieving an MBA (Bocconi University), he started his career in Marketing and managed several products in different therapeutic classes (cardiovascular/metabolic, oncology, urology, inflammation, dermatology, osteoporosis, etc.) , different lifecycle stage (from launch to lifecycle management in a maturity stage), different geographic areas (especially Europe and USA).

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones


    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    Telephone:
    312.540.3000 x6714
    Fax: 312.894.6304
    Email: emilyj@marcusevansch.com