Developing and Sustaining Reputation Management Strategy in a Fast-Moving World

With the emergence of social media, vocal online consumers, activists and employees can either be your biggest ambassadors or worst enemies. Social media has transformed reputation management and become the biggest technology disrupter and threat to the company’s business model.

 

Bad news can now spread globally in seconds with the single click of a mouse. The time it takes for damaging news to spread is quicker and goes to a wider audience more easily. And thanks to the world wide web, corporate performance data and comparisons are widely read, and easily accessed by the news media.

 

The reputation of your company, credibility of your senior leadership and perceptions of your products and services are more valuable and vulnerable than ever before.  It takes years to build a reputation but only a few miss-steps to irreparably damage it.  Managing risks and communicating strategically and pro-actively is no longer an option but an absolute necessity.

 

In this volatile, ever-changing business environment, it is more important than ever for organizations in any industry and sector to be actively monitoring, anticipating, building and protecting their organization’s reputation.

Progress on strategic risk management is evident, however most executives admit that their programs do not support their business strategy well enough.

 

The following innovative two-day executive Professional Training will give participants the knowledge and tools to begin developing their own reputation platform to better manage risk, build trust with priority stakeholders and maintain a competitive edge.