marcus evans north america conferences

Brand Activation

How to help your company authentically deliver on its brand promises

29-30 Jul 2014
NBC Tower - Chicago, IL, United States of America


Why You Should Attend

Brand Activation

In the social era, a company’s ability to meet the expectations set by its brand – whether online, on the phone, in stores, or even in the design of products – can be a potent source of business growth and positive sentiment.

 

Conversely, any failure to live up to a brand promise can instantly impact the bottom line and devastate a reputation.

 

This workshop will give communications professionals the opportunity to apply Bonfire’s proven brand activation methodology to their own specific brand challenges – and align internal attitudes and behaviors with the external promises they make to their customers.

 

Key Topics

  • Identifying the gaps between brand promise and internal reality
  • Facilitating a cross-functional brand workshop
  • Crafting and executing comprehensive brand activation strategies
  • Translate brand workshop insights into high-impact communications and design
  • Engage leaders and managers in your brand activation journey

    • Previous Attendees Include

    ACT, Alliance Berstein, Eckler LTD, Fairmount Minerals, First MidWest bank, GE Energy, Goodyear, Grinnell Medical Center, Methanex, Munich Re, National Instruments, Northwestern Memorial Hospital, QCRH, RaceTrac, True Value, Whirlpool, Yellow Pages


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.







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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    Telephone:     312.540.3000 x6714
    Fax: 312.894.6304
    Email: emilyj@marcusevansch.com