Strategic and Value Based Pricing

Pricing can destroy a company in a matter of minutes.  Get the price wrong, and a company can forfeit thousands, if not millions of dollars.   Attempting to correct or re-align a price confuses the price savvy customer and erodes both confidence and integrity in any strategy going forward. Gone are the days when pricing was considered an art because now it’s a volatile science.

 

During this Professional Training course, you will learn pricing strategies that combat turbulent market conditions, maximize customer return and create a potential new source of competitive advantage.  In addition, delegates will have the opportunity to turn ‘Theory’ into ‘Practice’ with other peers and learn from diverse industries with keen insights and valuable experience.