marcus evans north america conferences

Advanced Media Relations Strategies

Develop a Framework to Drive Positive and Stop Negative Media Attention

2-3 Aug 2016
NBC TOWER | Chicago, IL, United States of America


Why You Should Attend

Advanced Media Relations Strategies

Why won’t my story get any media traction? Why is my company ignored by reporters while my competitors are on the front page of every publication? Why is the media always targeting my company for negative news? If you’ve ever asked yourself any of these questions, Advanced Media Relations Strategies will help you find the answers and get the results you want.

 

Through this two-day course, you will gain understanding of today’s media environment and learn strategies to improve your results. Whether you need to launch a new product, manage the media through difficult litigation, or just improve the regular stories in the media, this course will provide you with the strategies, tools, and knowledge you need.

 

Seasoned media relations pros, senior marketing executives and new communications managers will learn through the interactive process and open workshops. The course covers traditional media, social media, and how the two work together to create media momentum.

 

In addition to learning new techniques and insights, you will have the opportunity to develop real messages and real strategies for your company on an issue you’re facing today. This isn’t a course where you learn abstract theories. You apply the training to a real situation in real time to leave with plans and tools to implement.

 

Key Topics

  • Create a Strategic Plan to Manage Media Momentum
  • Develop Effective Messages
  • Identify Ideal Timing for Announcements
  • Learn How to Get Past an Issue
  • Create Successful Messages and Communications Plan During the Class


    • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.






    Practical Insights From

    Chris Schein
    President | Lone Rock Strategic Communications
    With more than 20 years experience as a reporter then a corporate spokesman, Schein brings his vast experience to clients to help them navigate the sometimes difficult waters of media and public relations. During his career, Schein has been interviewed by every national newspaper and cable news channel, as well more than 100 local newspapers and television stations.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    Telephone:     312.540.3000 x6714
    Fax: 312.894.6304
    Email: emilyj@marcusevansch.com