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Marketing Performance Management
Marketing ROI-based Metrics, Dashboard Visualization and Storytelling
12-13 Dec 2017
Asbury Park, NJ, United States of America
- Why You Should Attend
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Marketing Performance Management
Considering the importance of measuring marketing performance for commercial and not-for-profit organizations, there’s a great need for accountable marketing. In addition, visualization is the new communication medium – not the activity of making charts. To make big data successful requires you to build new skills in visualization, turn data into stories, and change how teams work together. This course will help you develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics. Immediately improve your visualizations and reveal the “a-ha” insights!