2nd Annual Strategies in Patient Centered Clinical Research

Originally, the purpose of clinical research was to amass clinical data.  However, as a result of recent demands from patients and regulators alike pharmaceutical and biotech organizations are looking to utilize trials to obtain quality patient data to better align products to patient needs. By placing the emphasis on the patient, drug developers are able to pinpoint those outcomes most valued by patients and their caregivers and therefore advance products to address these needs.

By attending this Strategies in Patient Centered Clinical Research Conference, delegates will receive practical knowledge and tangible insights from leading clinical operations, innovation, and research professionals on how to overcome internal opposition to patient-centricity, collaborate with external groups to ensure robust patient populations, and assess motivational and behavioral factors for improved patient engagement and retention.