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Competitive Intelligence
A structured approach to developing a market intelligence system
22-23 Feb 2018
NBC TOWER | Chicago, IL, United States of America
- Why You Should Attend
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Competitive Intelligence
Competitive intelligence should be a function within your organization to support strategic and operational decision making. To position your business strategically, you must anticipate your competitors’ next moves with a clear understanding of the competitive and market situation. Strategic market analysis and relevant market intelligence will help businesses gain that competitive advantage. For many organizations, the essential information is stored in diverse pockets throughout the organization. In order to harness the true value of competitive intelligence, a clear process is also required for structuring data and reporting on the findings. Strategic, corporate decisions are based on credible intelligence.