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Integrating Brand and Customer Experience

How to lay the foundation for customer-centricity with sustainable brands

20-21 Sep 2018
NBC TOWER | Chicago, IL, United States of America


Why You Should Attend

Integrating Brand and Customer Experience

Building a strong brand starts with laying the foundation: defining the sweet spot between (a) what motivates customers and (b) what your company can uniquely and credibly deliver. That means that everything you do as a company – products, services, experiences, culture, operations, etc. – should serve to reinforce the reputation you want to maintain. However, sustainability and CSR initiatives are usually disconnected from this process, resulting in fragmented priorities that fail to reap reputation and revenue benefits that are possible. This course is intended to connect these two worlds to help companies go farther, faster in achieving their goals.

Key Topics

  • Customer Archetypes
  • Internal dimensions: Operational integrity
  • External dimensions: Customer-facing
  • Integrated Brand and Customer Experience Strategy
  • Integrated Sustainability and Corporate Social Responsibility

    • Previous Attendees Include

    Chief Marketing Officer
    Chief Operations Officer
    VP, Brand Management
    Senior Brand Manager
    Senior Sustainable Brand Manager
    Director of Sustainable Business
    VP, Marketing Strategy


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.






    Practical Insights From

    Jennifer Rice
    Managing Director
    Farther Consulting, Jennifer brings over 25 years experience in strategically driving brand and business goals through customer centricity and organizational alignment. She is currently the Managing Director of Farther LLC, which is focused on helping individuals and organizations get unstuck and go farther, faster. Jennifer formerly served as B2B Sector Lead for Forrester’s consulting practice, where she helped clients drive customer loyalty and address organizational barriers to success. Previously she worked at Prophet, a global management consultancy for Fortune 500 companies, where she led large-scale projects at the intersection of brand and business strategy. In the sustainability space, Jennifer has helped a range of firms including Johnson & Johnson, HP, McGraw-Hill and Environmental Defense Fund to improve the relevance and credibility of their social/environmental sustainability strategies with customers.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Emily Jones

    marcusevans, The NBC Tower
    455 N. Cityfront Plaza Dr.
    Chicago, IL 60611

    Telephone:     312.540.3000 x6714
    Fax: 312.894.6304
    Email: emilyj@marcusevansch.com